Partnerships: Basics

Partnership KPIs That Should Matter To You

1. Are your followers happy?
2. Are the stakeholders happy?
3. Are you happy?
4. What If The Answer is No
5. Conclusion

An important thing to keep in mind when you start exploring the world of partnerships: Brands partner with influencers because they are trying to grow. Brands are utilizing advertising to grow their business, just as you are using several methods to grow yours. In partnerships, that advertising endeavor is essentially...you. Brands want to sell their product, and you can help them do that. But the goals of each partnership are different, and this will affect the KPIs, or key performance indicators, each brand will focus on. But the KPIs you focus on as well are just as important. Let’s talk about the three main ones.

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