Why Your Influencer Marketing Isn’t Working: Step 1, Define Your Goals
Influencer marketing is exploding—it’s entirely changed the way brands communicate with consumers. An estimated 10 billion dollars will be spent on influencers by 2020. Naturally, this makes influencer marketing top of mind for many marketers and brands. At the same time, time industry is also full of stories of negative experiences, and claims that influencer marketing “doesn’t work.” Unfortunately, in many cases the blame for a poor influencer marketing experience resides with the brand.