Why Your Influencer Marketing Isn’t Working: Step 2, How To Choose The Right Influencers
In Step 1, we aligned on goals for influencer marketing, or what you as a brand want to get out of each campaign. Now that you understand for yourself and for your team what success looks like, you can start thinking about who you want to work with. This is an incredibly important step in your process, because it can make or break your campaign—as dramatic as that sounds. Take the time and effort involved in this step, always keeping your goals top of mind.