Why Your Influencer Marketing Isn’t Working: Step 5, A Holistic Approach
Influencer marketing is not magic marketing fairy dust. You cannot expect to sprinkle a little of it on your product and expect sales to skyrocket. As with any form of marketing, nothing is 100% perfect, or instantly generates sales and results the likes of which you’ve never seen before. Much like any sort of paid advertising via Google Search Ads, Facebook, or Instagram ads, you have to A/B test, experiment, and figure out what resonates best with consumers to drive optimal results.