Influencer Marketing Done Right

Why Your Influencer Marketing Isn’t Working: Step 3, Execute

1. The Brief
2. The Contract
3. Uphold Your End
4. Your Team
5. Overcommunicate
6. Conclusion

Once you’ve selected the influencers you want to work with, the next thing you need to think about is executing on your plan. It’s hard enough getting everyone on your team united around a common objective, but now you have to get a group of influencers (and possibly an agency) on board as well. Note that it is never enough to simply say, “showcase this product.” You must have a full, proper plan in place.

Read Next