Why Your Influencer Marketing Isn’t Working: Step 4, Engage Influencers
A key component of any successful influencer marketing campaign is getting the influencers themselves involved in the creative process. As we’ve mentioned, you have a vision for the campaign you are running and it should be clearly outlined in a brief. But at the same time, you need to engage influencers in the process, and give them the opportunity to put their mark on the partnership. After all, they’re the content creators you sought out for their creativity and dedicated audience—this is a good thing!